Kathmandu’s doors, temples and sayings, printed on shirts.
Neptees · Live · 2013
In the summer of 2013 we launched Neptees, a T-shirt brand and online shop of our own. It is still open, relaunched in 2025.
An idea of our own
Neptees began inside idealaya as an idea of our own, not a client’s. Through the summer of 2013 the first designs were drawn and the shop was built, and it opened that year.
Nepal, drawn for a shirt
Each design takes something people in Nepal know at a glance. Kathmandu’s temples and towers stand as the lines of a barcode. A carved doorway waits with a sandal left on the step. A pagoda is built from the word Nepal, written over and over in Nepali, and a Nepali phrase is lettered by hand. Another shirt jokes about the power cuts our Battigayo app helped people plan around.
A brand down to the label
The name is written in a flowing script, white on mint. The same mint and script run onto the outer label, a care label and a stamp, so the brand reads the same online and on the shirt.
From the shop to the fair
In 2014 we gave the shop a new home page and ran sale banners and newsletters. That April Neptees went to the Tee n Tee T-shirt Expo, with a table we designed, new designs and a presentation video.
Relaunched in 2025
In 2025 we rebuilt the shop on WordPress and WooCommerce, moved the old content across and took the phone numbers out of the banners. It reopened in September 2025, still signed “an idea by idealaya”.