Fewer obstacles in a trekking trip planner

The form with too many obstacles

On one trekking company’s old site, the trip planner asked a long list of required questions. Its spam check also expired while guests were still typing, so a guest who took their time wrote a long message and lost it. Both faults sat on the page where a guest is closest to booking.

Ask for less

When we rebuilt that site for Nature Excursion, we cut the required questions. The planner now asks over three quarters fewer.

Keep the guest’s input

We changed the spam check to refresh its token when the guest sends the form. If the page times out, the guest returns to the form with their words kept. The form sends an automatic acknowledgement with trips and guides that match the page they wrote from. That acknowledgement is separate from a personal reply.

Split a long plan into steps

For Wild Yak Expeditions, we redesigned the trip planner in January 2026 as four steps:

• Step 1: the activities
• Step 2: the comfort
• Step 3: the traveller’s details
• Step 4: confirmation

Each step asks one kind of question. A block of answers to common questions and a WhatsApp contact came the same month.

What the business needs to know

A planner needs to preserve the guest’s message and show whether it was sent. Those are requirements to agree with the team building it. A shorter form still needs testing; fewer questions alone do not prove that more guests complete it.