A trekking company’s logo, redrawn to stand apart.

A logo that looked like a neighbour’s

Nature Excursion’s logo was a mountain in a circle, with the name and PVT. LTD. below. Another Nepali trekking company used the same circle, navy mountains, green field and winding path. Its soft green measured 2.98 to 1 on white, under the 3 to 1 the accessibility guidelines ask of shapes.

What the founder asked for

On 4 October 2026 the founder set the direction:

• Remove the circle and keep the mountain, with the white river and the green land
• More contrast in the colours, and a green closer to the bright greens of large travel brands
• Drop PVT. LTD., and put the name to the right of the mark
• Shape the green land like a river’s land, narrow at its source and round at its end

Four candidates, then one

We set the name in six typefaces, refined ten versions and kept four. After comparing six more typefaces, Omnes Condensed Semi-bold won. The founder approved the logo the same day.

One sheet the whole team can use

The brand sheet holds the logo on white, dark and green, a mark for sizes under 24 pixels, one-colour versions and a profile picture. The near-black blue reads at 16.8 to 1 on white, and the leaf green at 6.93 to 1 on the blue.

On cloth, bags and paper

We drew the brand to scale for the people who make things. The set covers two T-shirts, a cap, a duffle bag, a down jacket for guides, a letterhead, business cards and a trek certificate. Each drawing gives the size and place of the logo, so a printer or tailor can work from it.