Branded goods for guides and guests

Seen far from the website

A guest wears the T-shirt at home. A guide is photographed in the jacket on a pass. Each time, the brand is seen by someone who has never visited the website, so the goods have to say the name on their own.

A clear place for the name

For Nepal Alternative Treks, each piece gives the name a clear place, large enough to read at a distance:

• The symbol on the chest, the full logo across the back of the jacket
• The back logo wide enough that its second line still stitches cleanly
• No slogan, because a shirt outlasts a campaign line

Drawn to scale for the maker

The people who make the goods need sizes, not a mood board. We drew a T-shirt, a down jacket, a cap and a duffle bag to scale, with the size and place of every mark. For Nature Excursion, the set also covers a letterhead, business cards and a trek certificate.

A certificate guests keep

The certificate is a piece a guest takes home. For Nepal Alternative Treks it carries the guest’s name, the trek, the highest point, the days on the trail and the dates. It names the guide with a licence number.