Renew a logo your customers already know

11 November 2026

Keep what customers recognise

SASTRA Network Solutions had built networks and data centres in Nepal since 2003. Customers knew its ribbon N, but the name beside it had dated. In January 2018 it asked us to renew the logo, not replace it. A company that changes a known mark completely asks its customers to learn it again.

Show small changes side by side

We redrew the ribbon and set the name in a bold italic, for movement. Before choosing, the company saw six versions side by side, each a small change to the weight and the line below. Seen together, small differences are easy to judge. Seen one at a time, they are not.

Write down how it is used

The guide sets the clear space, the smallest sizes, the two colours and the typeface, in English and Nepali. It shows what not to do as plainly as what to do, so staff and printers get it right without asking.

Prepare the designs together

We prepared the new logo and colours for the letterhead, envelopes, cards, ID cards, a leaflet, a brochure, a mug, a notebook, slides and an exhibition stall. The designs were ready eleven weeks after we began.

Plan the website too

The company’s website, built by another team, still showed the old logo in the evidence we checked. When you renew a logo, list every place it appears, including the website.

Is your logo dated but known? Show it to us.

A few lines are enough. We reply with our first questions within an hour, Monday to Friday, 9am to 6pm Nepal time.

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