Rows of network equipment in a server room, from the company's exhibition stall

A known mark, redrawn rather than replaced.

SASTRA Network Solutions · A network and IT company, Kathmandu · 2018

  • Logo rework
  • Six options
  • Logo guide
  • Stationery and print
  • Exhibition stall

An IT firm with a mark worth keeping

SASTRA Network Solutions has built networks and data centres in Nepal since 2003. Its ribbon N was known to customers, but the wordmark beside it had dated. In January 2018 it asked us to renew the logo, not replace it.

Before and after: the old logo with a wide, spaced wordmark, and the reworked logo with the ribbon redrawn and SASTRA set in a bold italic above Network Solutions Inc.

Six options against the original

We redrew the ribbon and set the name in a bold italic, for movement. Before choosing, the company saw six versions side by side, each a small change to the weight and the line below.

Six versions of the reworked logo in a grid, numbered one to six, each with slightly different lettering

A guide for every use

The guide sets the clear space, the smallest sizes, the two colours and the typeface, in English and Nepali. It shows what not to do as plainly as what to do, so staff and printers get it right without asking.

Six pages of the logo guide: the cover, the primary logo, minimum spacing, colour and typography, minimum sizes, and the dos and don'ts

On everything the company prints

The same logo and colours run through the letterhead, envelopes, cards, ID cards, a leaflet, a three-fold brochure, a mug, a notebook, slides and an exhibition stall. All of it was ready by 19 March 2018, eleven weeks after we began.

The full stationery set: envelopes, a CD, a letterhead, cards, a leaflet, a brochure and a mug, all in teal and blue with the new logo; names and numbers blurred
The exhibition stall backdrop: Your B2B technology partner over a photograph of network equipment, with the logo; the contact details blurred

Where it went

The new logo went onto the company's print and its stall. Its website, built by another team, kept the old logo.

Is your logo known but dated? Tell us what you want to keep.

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