Plan a season of posts around one big event

One event, a season of posts

In January 2020, Nepal was preparing for Visit Nepal 2020, a national tourism campaign. We wrote a content plan for a trekking company around it. The campaign itself is over. You can use the same questions to plan around an event your travellers care about: a festival, a new route or an anniversary.

The seven kinds of post

Each post answered a question a traveller asks in a year like that:

• What is the event, and why does the company support it?
• What does the company offer this year: extras, and how its trips differ?
• When are the best seasons to come?
• Which places are the most and the least visited?
• Which festivals fall during the year, with their dates and the trips that include them?
• Where is every trip, in one directory?
• How do you plan the trip?

Every post leads to a trip

The last question matters most. In our plan, the post on planning a trip led to a trip planner page. Give every post the same kind of ending. The festival post leads to the festival trips, and the seasons post to the trips in each season. Give readers a way from the story to the trip it describes.

A season needs a common purpose

An event can give a season of content a common subject. The useful connection is between each story and a trip the company actually offers. That connection matters more than reproducing all seven categories from our old plan.