A drawn mark for a name that was only typed.
Auralaya · A yoga and sound healing practice, Charlotte, North Carolina · 2025
- Logo directions
- Logo in three versions
- Colour and type
- Brand guide sheet
A practice with a name and no mark
Auralaya teaches yoga and sound healing in Charlotte, North Carolina. In 2025 its one-page website set the name in plain capitals, with no mark. In September 2025 it asked us for a logo for its yoga, Reiki, sound healing and shop.
About a dozen directions
Our designer drew about a dozen directions before one was chosen. They ran from a seated figure, stacked stones and a sun rising over a bowl to a name in script and two curves in several layouts. That September our founder chose the curves to finish.
Two curves round a star
The mark is two mirrored curves that close into a circle round a four-pointed star, set beside the name in capitals. It comes in three versions: across, stacked, and the mark alone in a deep green circle.
One sheet for the brand
The final files were ready in September 2025, with one guide sheet. It sets five colours, from a deep green to sand, cream and sage, each with its code. It names two typefaces: IvyOra Display for headings and Poppins for text.
The logo outlived the website
We then built Auralaya its first WordPress website on a bought template, styled to the brand, and it went live on 10 October 2025. In June 2026 another studio rebuilt the site with its own colours and type. The October 2026 evidence showed our logo retained at the top of the rebuilt site.
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